MIAMI, FL, August 24, 2026 (EZ Newswire) — Samsung Electronics America, Inc. (Samsung) and Smartify Media, Inc. (Smartify), a premium digital out-of-home and retail media network in North America, announced a strategic partnership that transforms how businesses and property owners monetize Samsung commercial displays, Samsung VXT Ads, Powered by Smartify.
Together, the two companies have integrated Smartify’s premium advertising platform directly into Samsung’s Visual eXperience Transformation (VXT) content management system, creating a seamless path for display owners to activate local, direct, and national advertising campaigns to earn passive revenue, with no new hardware or additional cost.
The partnership helps future-proof businesses with end-to-end digital signage support, transforming commercial displays from standalone communication tools into connected media assets participating in a national and local advertising ecosystem.
The integration has already started rolling out across the Smartify network, where Samsung VXT-powered displays are actively participating in Smartify’s premium advertising marketplace. Through the partnership, Samsung VXT users can gain streamlined access to Smartify’s advertising infrastructure, allowing participating businesses and property owners to monetize screen time with premium brand advertising while maintaining full control over their own content and scheduling. Campaigns are dynamically delivered through Smartify’s national programmatic infrastructure, direct advertiser relationships, and localized advertising marketplace, connecting brands and businesses to audiences across high-traffic real-world environments.
Samsung VXT is Samsung’s next-generation cloud-native content management and remote device management platform designed for commercial displays. Built to simplify deployment, content scheduling, monitoring, and operational control, Samsung VXT enables businesses to centrally manage digital signage networks across single locations or large distributed portfolios through an intuitive cloud-based interface.
Through the Smartify integration, Samsung VXT Ads, Powered by Smartify, Samsung VXT evolves beyond traditional display management by enabling participating screen owners to seamlessly access advertising monetization opportunities directly within their existing operational environment. The integration combines Samsung’s enterprise-grade display ecosystem and device management capabilities with Smartify’s premium advertising marketplace, creating a unified platform for content management, monitoring, and revenue generation. Samsung VXT Ads allows display owners to maximize their screens’ potential with a frictionless setup, smooth ongoing operation, and full creative, content, and campaign operational support.
“Commercial displays are rapidly evolving from operational tools into valuable media assets,” said Joseph Kunigonis, CEO of Smartify. “By integrating Smartify directly into Samsung VXT, Samsung VXT Ads, Powered by Smartify creates a frictionless monetization layer that enables display owners to participate in local, regional, and national advertising demand without changing how they operate their screens. This partnership effectively transforms commercial displays into connected, revenue-generating digital real estate.”
Smartify currently operates one of North America’s fastest-growing premium urban and retail media networks, spanning over 40 top U.S. markets and generating billions of monthly impressions across storefronts, shopping centers, lifestyle destinations, and other consumer environments. The company’s platform enables national programmatic advertising, direct brand partnerships, and localized marketing campaigns while providing enterprise-grade monetization, monitoring, content management, and reporting capabilities.
The integration with Samsung VXT simplifies onboarding and participation for display owners. Businesses can maintain their existing operational workflows while seamlessly opting into advertising inventory monetization opportunities through Smartify’s network. Samsung VXT Ads, Powered by Smartify, requires no additional media players, software installations or hardware modifications.
“This partnership reflects the growing convergence of digital signage technology and retail media,” said Jonathan del Rosario, Head of Product – Display Solutions Division, Samsung Electronics America. “By integrating Smartify’s advertising capabilities into Samsung VXT, we’re empowering businesses to maximize the value of their display ecosystem, strengthen the impact of each screen and enhance the customer experience.”
The companies expect Samsung VXT Ads, Powered by Smartify, to accelerate adoption across multiple industries, including retail, commercial real estate, automotive services, hospitality, fitness, and restaurant verticals. In addition to monetization opportunities, participating locations may also gain access to localized cross-promotional marketing opportunities through Smartify’s growing national footprint.
About Smartify Media
Headquartered in Miami, Florida, Smartify Media Inc. (Smartify) is a premium digital out-of-home and retail media company connecting brands with consumers where they live, work, shop and transact. Its third-party audited and verified network provides access to premium audiences within brand-safe Smartify MainStreet™, Smartify Marketplaces™ and Smartify Everyday Commerce™ environments through programmatic, direct and hyperlocal advertising. Smartify’s AI-enabled technology integrates financial and operational data with historical performance insights and real-time signals to scale and standardize operations, enhance advertising precision, and optimize media monetization—increasing audience reach and campaign effectiveness for brands while driving recurring revenue for its partners. Learn more at smartifymedia.com.
About Samsung Electronics America
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Media Contact
Debbie Williams
SVP of Marketing, Smartify
debbie@smartifymedia.com
SOURCE: Smartify Media
