Six Decades of Aloha: 60 Years of Island Storytelling

How This Week Hawaii Became Hawaii’s Longest-Running Visitor Guide Over 60 Years

Honolulu, United States – May 8, 2026 / This Week Hawaii /

Six decades ago, a simple print magazine began placing itself in the hands of travelers stepping off planes and into the warmth of the Hawaiian Islands. Today, This Week Hawaii marks its 60th anniversary, celebrating the milestone with the launch of an expanded hybrid media initiative that deepens the brand’s reach across all four island editions and introduces enhanced digital tracking tools for its advertising partners.

Founded in 1966, This Week Hawaii has grown from a single publication into what is now the largest visitor publication distribution network in the state of Hawaii, producing more than 1,300 pages of curated content annually across Oahu, Maui, Big Island, and Kauai.

From Print Pages to a Living Digital Platform

When the first issue rolled off the press in 1966, Hawaii’s visitor industry was a fraction of what it is today. The publication filled a specific need: a trusted, locally produced resource that could orient travelers and connect them with the culture, geography, and businesses of each island. That foundational purpose has never changed.

In 2005, This Week Hawaii launched its digital platform, thisweekhawaii.com, extending the brand’s reach beyond the physical page and into the devices travelers carry with them. Rather than replacing print, the digital expansion created an integrated model where both formats work in parallel. Today, the platform operates as a part of the Hagadone Media Group and combines traditional print advertising with digital placements, QR codes, and trackable engagement metrics — giving local businesses data-informed visibility alongside the tangible presence of a printed guide.

“Reaching this 60-year milestone is a reflection of the trust that travelers and local businesses have placed in us since 1966,” said General Manager of This Week Hawaii, Ed Chung. “With more than 1,300 pages of editorial content distributed across four islands and a digital platform that launched 20 years ago, we have spent six decades earning the right to call ourselves Hawaii’s visitor guide — and we do not take that lightly.”

Four Islands, Four Editorial Voices

One of the structural distinctions that has defined This Week Hawaii across its six decades is its commitment to island-specific storytelling. Rather than producing a single statewide publication, the brand maintains four print editions — Oahu, Maui, Big Island, and Kauai — each supported by locally embedded editorial teams who live and work within the communities they cover.

This structure means that a traveler picking up the Kauai edition receives content shaped by people who understand the Na Pali Coast differently than someone writing from Honolulu or the mainland. Each edition carries local nuance that a centralized newsroom could not authentically replicate. It is this ground-level editorial approach that has positioned This Week Hawaii as something closer to a cultural bridge than a conventional Hawaii visitor guide.

A Hybrid Model Built for the Modern Traveler

Print editions continue to be distributed through airports, hotels, resorts, and visitor centers across the state, reaching travelers at the moment they arrive and begin planning their days. Alongside each print placement, QR codes connect readers directly to digital content, enabling businesses to track engagement and measure the performance of their advertising in ways that traditional print alone never allowed.

For the businesses that have partnered with This Week Hawaii across generations — family-run restaurants, activity operators, cultural experiences — this model offers continuity alongside evolution. The tactile familiarity of a printed hawaii travel guide now carries the accountability of digital analytics.

Six Decades as Hawaii’s Cultural Compass

What distinguishes a 60-year publishing legacy is not simply longevity — it is the accumulation of trust. Travelers who visited Hawaii in the 1970s may have carried a copy of This Week Hawaii in their bags. Their children and grandchildren now access the same institution through a smartphone. That continuity across generations, across formats, and across four distinct island communities is what the milestone represents.

As This Week Hawaii enters its seventh decade, the brand’s editorial teams across Oahu, Maui, Big Island, and Kauai continue the same work that began in 1966: helping visitors find their footing in one of the most distinct places on Earth, and connecting them with the people and places that make each island worth returning to.

About This Week Hawaii

This Week Hawaii is Hawaii’s original and longest-running visitor publication, founded in 1966 and operating under Hagadone Media Group. The platform produces four island-specific print editions covering Oahu, Maui, Big Island, and Kauai, supported by locally embedded editorial teams. Its hybrid model integrates print distribution with digital placements, QR code tracking, and measurable engagement tools, distributing more than 1,300 pages of curated content annually through the largest visitor publication network in the state.

Learn more at This Week Hawaii