Pillsbury is giving one of its most-loved offerings a flavorful remix with the launch of the first-ever Pillsbury Grands!™ Poppin’ Flavor Mike’s Hot Honey® Biscuits and Fruit Rolls, introducing a mix of sweet-heat and fruit-filled varieties just in time for summer.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260602216526/en/
Pillsbury’s latest offerings include ready-to-bake Hot Honey and Maple Biscuits, plus Raspberry and Apple Fruit Rolls.
As Gen Z and Millennials search for more intense taste experiences with craveable and adventurous flavors, the new lineup taps into some of today’s biggest food trends, from sweet-heat to fruit-inspired bakery favorites. Whether you’re elevating brunch with savory, sweet biscuits or needing a fruit-forward snack, these Pillsbury products bring fresh flavor to everyday occasions.
The latest additions include two biscuits and two fruit rolls, adding new ways to switch things up at home and leaning into the continued popularity of hot honey, one of the most talked about flavor combinations with Mike’s Hot Honey® growing more than 63.7% in product sales in the past year1. The new Grands! Poppin’ Flavor lineup also includes:
- Pillsbury Grands!™ Poppin’ Flavor Mike’s Hot Honey® Biscuits: Made with Mike’s Hot Honey and infused with the brand’s signature sweet-heat flavor in a warm, flaky biscuit, ready in minutes.
- Pillsbury Grands!™ Poppin’ Flavor Maple Biscuits: A rich maple take on a classic, with a hint of sweetness baked into every bite.
- Pillsbury Grands!™ Raspberry Fruit Rolls: A bright raspberry filling wrapped in a soft roll that adds a pop to breakfast and snacking.
- Pillsbury Grands!™ Apple Fruit Rolls: A cozy apple flavored option, delivering the perfect bite for quick mornings or afternoon treat.
“We’re seeing people gravitate toward flavors that feel a little more surprising, paired with the comfort and convenience people want from everyday baking,” said Maria Carolina Comings, Vice President and Business Unit Director for Pillsbury at General Mills. “The Pillsbury Grands! Poppin’ Flavor lineup makes it easy to try something different while still enjoying the products people already love.”
From summer baking to gathering around the table with family and friends, this new Pillsbury Grands! lineup offers bold, unexpected tastes at mealtime, serving up desirable goodies like Hot Honey Biscuits that’ll keep you going back for more.
“We’ve been waiting for the moment to bring the sweet-heat of Mike’s Hot Honey to the baking aisle,” said Mike Kurtz, founder of Mike’s Hot Honey. “A warm, buttery biscuit with Mike’s Hot Honey is a truly delicious pairing and we are really excited to bring this flavor to Pillsbury fans. These biscuits are the perfect complement to any meal or snacking occasion.”
Pillsbury Grands! Poppin’ Flavor products are available nationwide now. Follow @Pillsbury on Instagram and Facebook for more.
|
1Source: NiQ POS XAOC Latest 52 Wks – w/e 2/14/26 |
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Mike’s Hot Honey
Mike’s Hot Honey is America’s original and leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike’s Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike’s Hot Honey, please visit mikeshothoney.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260602216526/en/
Media gallery
