Ⅰ.General Overview
The “Hi Travel Zhejiang Travel” platform in Zhejiang is the first provincial-level AI cultural and tourism intelligent service platform based on the AI cultural and tourism industry model, with the main purpose of serving inbound tourists and also serving domestic tourists; Aiming to connect the last mile of tourist services and provide intelligent and self-service cultural and tourism services for overseas tourists entering Zhejiang before, during, and after the trip, facilitating tourists (especially non group individual and family tourists) to enjoy and consume in Zhejiang.
Ⅱ.Bottom level model and data capability
In terms of the model foundation, the “Hi Travel Zhejiang Travel” platform is built upon the “Inbound Tourism to Zhejiang Large Model” as its core technological base. Fliggy has developed customized components for Zhejiang, including an intent recognition agent, to support personalized question-and-answer services and meet diverse user needs.
The Phase I model is equipped with the “Five major abilities and two comprehensive services” service framework.
Multi language interaction, the system page supports six languages including Chinese, English, Japanese, Korean, German, and Spanish, and has automatically adapted to the mobile system language.
Multi-model integration and multi-agent collaboration: Built upon models from Alibaba (Tongyi) and DeepSeek, the platform adopts a multi-agent framework integrating four key agents—attraction guide, hotel consultant, budget planner, and local assistant—to deliver personalized itinerary planning.
Multi modal content generation, The AI system is capable of generating integrated content combining text, images, and videos,, making the content presentation more direct and attractive.
Multi ecological loop: Connect with Fliggy, Amap Global (100000+POI) and customs systems, build a value chain from “intelligent recommendation” to “one click ordering”, transform AI suggestions into tourism transactions, and inspire tourists.
Full chain service, providing full chain services for tourists before, during, and after the trip.
Real time data, by accessing and calling the Fliggy model to access Fliggy data, enables real-time data access for inventory, price, rating and evaluation of cultural and tourism products.
In terms of cultural and tourism datasets: Internally integrated with some cultural and tourism datasets collected from Zhejiang, cross departmental data such as border inspection, and externally connected with data from Alibaba Group’s Fliggy Travel and Amap Global.
Ⅲ.Front end tourist service platform
The “Hi Travel Zhejiang Travel” platform provides H5 webpage version, WeChat and Alipay applet, which can be accessed by inbound tourists through multiple channels. H5 version does not require downloading the app, simply scan the code to enter directly
The “Hi Travel Zhejiang Travel” platform has built a “6+X” dual layer architecture: with six modules of “Curated Travel Planning, Convenient Travel Services, Nearby Exploration, Featured Experience Rankings, Special Offer Booking, and Influencer Highlights—it further extends a range of functional features, including the Hi Travel Street Discovery Rankings, translation assistant, practical guide, product reservation, exchange rate query, scenic comfort and other special functions, forming a “basic service+special experience” model.
（Ⅰ）Pre trip – Curated Travel Planning
1.Facilitated Entry. Integrate official platforms such as the Ministry of Foreign Affairs’ visa system, the Immigration Bureau’s 12367 mini-program, and Customs’ fingertip declaration, and set up a dedicated entry to achieve one-stop processing of visa, inquiry, declaration, and other services.
2. Practical Guides:The platform provides a range of localized services, including “instant tax refund upon purchase,”SIM card registration, and dining recommendations, fostering a “15-minute convenience living circle” and enabling visitors to “enjoy services upon arrival.” It also integrates a high-frequency Q&A database for international tourists, offering accurate guidance to enhance travel convenience and safety, and to strengthen the overall appeal of inbound tourism.
3. Detailed itinerary planning. Utilizing a multi-agent collaboration model, it integrates four intelligent agents: Fliggy’s scenic spot guides, hotel consultants, budget planners, and neighborhood assistants, to provide personalized itinerary customization. Before traveling, tourists can set their target，through the “Curated Travel Planning” module, which generates an illustrated itinerary (supporting 9 languages for interaction) . During planning, specific attractions, hotels, and restaurants are recommended and linked to the Fliggy platform, allowing users to view details, receive AI explanations, and one-click jump to ticket purchasing or booking, achieving a closed-loop transaction.
（Ⅱ）In-trip – Convenient Travel Services
Focusing on key pain points and bottlenecks encountered by inbound tourists, the platform has identified and advanced a set of “Eight Key Initiatives” for reform and optimization. In response to travelers’ needs for greater convenience, it has also introduced integrated socialized services such as ride-hailing, car rental, and luggage services to enhance overall travel accessibility and ease.
1.Based on inbound tourism policies and service data, customize an “inbound public service intelligent agent” to support AI-based Q&A for understanding service matters, procedures, and quick entry; provide two forms: service list and AI dialogue, with an average response time of no more than 3 seconds.
2. The innovative Easy Go service code for inbound tourism (Easy Go One-Code Pass) has been developed. Users can take photos and upload passport information independently, and after verification by the public security (border inspection) authorities, they can unlock the advanced authentication benefits of the Easy Go service code. Currently, scenarios such as one-code pass for entry (personnel entry), one-code entry for scenic spots, one-code check-in for hotels, one-code payment for consumption, and one-code ride for transportation have been opened, enabling inbound tourists to enjoy a “one-code” travel experience in Zhejiang. It integrates various convenient services such as communication card processing, mobile payment, luggage services, as well as commercial services required during travel, including taxi hailing, car rental, and museum guide appointment. Users can navigate to the corresponding platforms to access services, make online reservations, and perform other transactions, facilitating the travel of inbound tourists in Zhejiang.
（Ⅲ）During the trip – Discovering interesting activities around the area + Recommending unique travel routes
1. Nearby Exploration: Integrating data from Feizhu, Amap Global (100000+POI in Zhejiang) and government ticketing systems, we recommend nearby dining, scenic spots, hotels, shopping, performances, and more based on the tourists’ location. Additionally, we have marked convenience points such as restrooms, hospitals, police stations, SIM card services, currency exchange.
2. Featured Experience Rankings：In collaboration with Amap Global, the platform has launched the “Hi Travel Street Discovery Rankings (Food Edition),” integrating culinary datasets such as the “Hundred Counties, Thousand Dishes” program to provide users with professional and reliable dining recommendations, while promoting the visibility and development of local specialty cuisine.
3. Inspiration Discovery:Building upon over 60,000 POIs from the original “Picturesque Zhejiang Roaming Corridor,” the platform has been upgraded to offer an intelligent “Inspiration Discovery” travel guide system. By identifying trending themes of interest among younger users on social media platforms, it generates personalized, theme-based travel routes. To date, 23 thematic categories and 2,160 inspiration points have been launched, forming a total of 606 curated routes.
4. Distinctive features are seamlessly embedded across various application scenarios.
These distinctive features are seamlessly integrated into the entire travel chain, from pre-trip planning to in-trip activities, much like precision gears fitting into various scenarios, providing differentiated and unique experiences.
（1）Instant mutual translation. Based on the Ali Gummy model, it supports real-time conversation translation in five languages: Chinese-English, Chinese-Japanese, Chinese-Korean, Chinese-French, and Chinese-Russian, with an accuracy rate of 94%, meeting the communication and consumption needs of inbound tourists.
（2）Convenient communication. Provide comprehensive solutions for inbound tourists, including access to eSIM card services from Hong Kong operators, online reservations with domestic operators, and offline services, to address the issue of “communication difficulties”.
（3）Payment Guide. Collaborate with ICBC to innovate the “Card Code Pass” service, enabling online applications and support for international credit cards such as Visa, achieving one-code payment and one-code ride-hailing. Integrate tutorials for binding foreign cards from WeChat, Alipay, and QuickPass (bilingual guide + download link), and provide currency exchange point inquiries to meet tourists’ payment needs.
(4) Instant Tax Refund.Based on LBS (location-based services), the platform recommends the nearest “instant tax refund upon purchase” stores to users, enhancing shopping convenience for inbound tourists.
(5) Simultaneous interpretation. Adopting the “virtual room + digital interpreter” mode, the tour guide speaks in Chinese, while foreign tourists choose their preferred language to listen, with a delay of only 0.3 seconds.
（6）Exchange rate inquiry. It supports real-time exchange rate inquiry for multiple currencies. Users can customize and add currencies (such as RMB, USD, EUR, etc.), and the system automatically displays the exchange rate. It meets the needs of cross-border payments and quick conversion for travel.
(7) Scenic spot comfort level: Real-time display of tourist flow and congestion levels in various scenic spots (labeled as “comfortable”), assisting users in avoiding peak periods and choosing destinations with fewer crowds and beautiful scenery.
Conclusion
“Hi Travel Zhejiang” integrates AI technology with cultural and tourism resources to provide a comprehensive, end-to-end intelligent service system, establishing Zhejiang as a benchmark for internationalized, digital tourism. Foreign tourists and compatriots from Hong Kong, Macao, and Taiwan can log in to the platform to receive inbound cultural and tourism consumption vouchers, covering multiple consumption scenarios such as transportation, scenic spots, hotels, and catering, and easily enjoy a trip to Zhejiang.
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