Industrious, the world’s best flexible workplace experience company, today announced it is unifying its Asia-Pacific (APAC) locations across Singapore, Hong Kong, Bangkok, and Sydney under the Industrious brand, effective July 1, 2026. The move brings APAC locations, previously operating as The Great Room, under one name for the first time since Industrious acquired The Great Room in May 2022. In the years since, the two brands have been integrating across operations, design, technology, and systems. Unifying under one brand is the natural next step, and a clear signal of where Industrious is headed in the region.
The transition reflects growing enterprise demand for globally connected, hospitality-driven workplace experiences, and comes as Industrious continues to expand its global footprint. Since CBRE’s full acquisition of Industrious in 2025, the company has grown its global portfolio by 58% and plans to open 60+ new locations in 2026.
“Industrious is in a period of significant growth, and this rebrand reflects that momentum,” said Gentry Long, President of Industrious. “Establishing a single global brand unifies our team and members around the core values that have always defined us: premium hospitality, beautiful design, and a true sense of belonging. This next chapter ensures a seamless, mission-driven experience for our community worldwide.”
“At the core, The Great Room and Industrious share the same belief that work should feel human,” said Su Anne Mi, Managing Director, Industrious APAC and Co-Founder, The Great Room. “That philosophy is what defined The Great Room across APAC, and it carries forward under the Industrious brand. Being part of a truly global network amplifies what we can offer our members and partners, and we’re excited about what that means for the region.”
APAC is central to Industrious’s next chapter. The company plans to grow by over 50% in APAC over the next 12 months, including the opening of 3 new locations in Singapore alone in 2026, reinforcing its long-term commitment to the market.
ABOUT INDUSTRIOUS
Industrious is the world’s leading workplace experience company. We make workplaces welcoming, empowering, and delightful, and create enriching experiences for individuals and teams of all sizes. Our flexible offerings include dedicated offices, turnkey private suites, and on-demand access to coworking and meeting spaces. Landlords and occupiers partner with Industrious to activate whole buildings, streamline operations, and elevate amenities. Acquired by CBRE Group, Inc. (NYSE: CBRE) in 2025 and founded in 2012, Industrious now operates more than 250 flexible workspaces across 80+ cities, including many of the world’s most iconic properties. For more information, visit industriousoffice.com.
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