The campaign arrives alongside Lawson’s new album, hush, out September 11 on Decca Records US
LOS ANGELES, CA, UNITED STATES, September 11, 2026 /EINPresswire.com/ — Pianist and composer Chad Lawson today announced Find Your Hush, a back-to-school wellness campaign built for kids and the families created in partnership with Gabb Music. The campaign reframes the start of the school year from something to get through into something to settle into, and elements of the campaign can be found in the Gabb Music + app, and Gabb’s family communications through the end of September.
At the center of the campaign is The Hush Space, a dedicated wellness section inside Gabb Music+ that goes live with the album on September 11. Inside it, families find Lawson’s new album, a video introduction from Lawson himself, and unique playlists built for specific parts of a school day: sleep, focus, homework mode, and the after-school wind down.
“As a dad, I’m constantly reminding my boys that they don’t have to have everything figured out yet. There are so many things kids are being asked to carry before they’ve even had the chance to just be kids, and I love that Gabb gives them a way to find a little quiet for themselves, before they start feeling like they have to be 21 before they’re 12.” said Lawson of the partnership.
At launch, Gabb Wireless’s wallpaper channel adds an affirmation drop, while Gabb Wireless’s family newsletter and blog carry guidance for parents on helping a child start the year grounded. Families can also access The Hush Space through Gabb Wireless’s newsletter content, including a Build Your Hush Kit, which invites kids to do three things for themselves: curate a personal calm playlist, design a quiet corner at home, and write down one word for the school year.
The campaign began with a question rather than a product. In August, the Gabb Music channel asked kids what they do to settle their minds before school. The answers came back specific and unguarded:
Listening to slower songs they already know by heart, so nothing surprises them.
Closing their eyes and taking deep breaths to deal with new school year nerves.
Doing a self-care routine the night before, and reminding others they are not alone.
Telling yourself it is all going to be okay.
Those responses and more are featured throughout the campaign to connect kids with ways to help find their own calm.
“Back to school is always a transition time for Gabb Wireless families. Partnering with Chad Lawson and giving them ideas through our Find Your Hush Gabb Music campaign highlights the uniqueness of our music streaming service that was built specifically for kids and families” -Kerri Fox-Metoyer, Head of Entertainment Services, Gabb Wireless
Find Your Hush follows the rollout of hush, Lawson’s latest Decca Records US release. The album was preceded by four singles: held by evening on July 10, room enough on July 31, she (still) on August 21, and the gentle undoing, for solo piano, on September 10. The album is released September 11. The Hush Space remains live in Gabb Music+ through the end of September.
About Chad Lawson
Chad Lawson is a pianist and composer signed to Decca Records US, with more than 1.3 billion streams, an RIAA Gold certified single, and two albums charting simultaneously on Billboard Classical. He is a Steinway Artist. He serves as the World Federation for Mental Health’s Representative to the WHO Regional Office for the Americas and as treasurer of the organization’s executive committee, and he composed The Light Within, the official theme song for World Mental Health Day, the first ever written for the day by a musician. Lawson is double certified in breathwork through Yoga Alliance accredited training and is passionate about mindfulness, meditation, and wellbeing. He has led meditation, music, and breathwork sessions at Stanford, Emory, Auburn, and Indiana University, and for Nike, Amazon, Peloton, and Thrive Global. He hosts Calm It Down, a podcast on stress and anxiety with more than seven million downloads. His work has been covered by NPR, CBS Sunday Morning, Forbes, and Rolling Stone.
About Gabb Wireless
Gabb Wireless is a ground breaking leader in technology built for kids. Gabb Wireless is on a mission to help parents empower kids through music streaming and phones built especially for kids. Its products are designed so parents can guide kids to be their best selves and live life to the fullest beyond the screen. Kids deserve to not be weighed down by so many negative impacts of technology that isn’t designed with kids as the first thought, instead of an afterthought. Gabb Wireless is built for kids to give parents peace of mind.
Follow Chad Lawson’s music and latest releases on Spotify and YouTube.
Find out more about Gabb Music HERE.
Benjamin W. Decker
BWDPR
bwd@bwd-pr.com
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