Australia’s Off-Market Property Platform Puts Sellers in Control

How One Platform Is Changing the Way Australians Buy and Sell Off Market Homes

Sydney, Australia – April 1, 2026 / NAME YOUR PRICE /

When Shane Kempton set out to build something different in Australian real estate, he was not interested in tweaking the edges of a broken system. He wanted to rebuild the foundation entirely. The result is NAME YOUR PRICE, an off market property platform that is quietly rewriting the rules of how Australians buy and sell homes.

The traditional real estate model has remained largely unchanged for decades. A homeowner decides to sell, engages an agent, lists publicly, and then waits – often anxiously – while the market decides their fate. Prices are shaped by comparable sales, auction outcomes, and the negotiating power of buyers armed with data. The seller, despite owning the asset, frequently ends up with the least control in the transaction. Shane Kempton believed this was fundamentally wrong, and he built NAME YOUR PRICE to fix it.

The platform operates on a simple but powerful idea. Sellers name the price they want for their property. Not a range. Not a guide. A real number that reflects what they believe their home is worth and what they are genuinely willing to accept. That price is then used to connect them with buyers who are specifically looking for off market homes australia wide, buyers who are serious, pre-qualified, and ready to move without the theatre of public listings and open homes.

This approach strips away much of the anxiety that typically surrounds selling a home. There are no days on market counters ticking upward and signalling desperation to the market. There are no neighbours peering through doorways at open inspections. There are no public price reductions that broadcast to every potential buyer that the seller is struggling. Instead, there is a private, controlled environment where the homeowner holds the cards.

NAME YOUR PRICE was built on the observation that off market transactions have long been available to wealthy and well-connected buyers, but rarely to everyday Australians. High-end properties change hands quietly all the time, introduced through networks of agents and buyers who operate in circles most people never access. Shane Kempton saw this disparity clearly and asked why the same opportunity should not exist for every homeowner, regardless of price point or postcode.

The platform democratises access to the off market. A homeowner in regional Victoria with a modest property has the same ability to set their price and connect with interested buyers as a Sydney waterfront owner. The technology creates a level playing field that has never previously existed in Australian real estate. This is not simply a listing site with privacy settings toggled on. NAME YOUR PRICE is a purpose-built off market property platform designed from the ground up to serve sellers who want control and buyers who want access.

For buyers, the platform offers something genuinely rare. The ability to discover properties that are not visible anywhere else. Properties where the owner is open to selling but has chosen not to enter the public market. This represents a segment of housing stock that has historically been invisible to most buyers unless they happened to know the right people. NAME YOUR PRICE makes that inventory accessible and searchable, giving serious buyers a meaningful edge in markets where visible supply is tight and competition is fierce.

The name your price real estate model also changes the negotiation dynamic in ways that benefit both sides of the transaction. When a seller has stated a clear price, there is no guessing, no positioning, and no manufactured urgency. A buyer either sees value at that price or they do not. This directness reduces the drawn-out negotiation games that frustrate both parties in conventional sales. Deals either come together efficiently or they do not proceed, saving everyone time and emotional energy.

Shane Kempton brought to NAME YOUR PRICE a background shaped by years of observation within the property industry. He watched sellers make rushed decisions under pressure from auction deadlines. He saw buyers overpay because competition was inflated by public visibility and manufactured scarcity. He noticed that the agent, while necessary in many respects, often held a position of informational advantage over both the buyer and the seller simultaneously. This misalignment bothered him deeply, and it became the animating problem he set out to solve.

The platform is not anti-agent. NAME YOUR PRICE works alongside professionals in the industry and recognises that many homeowners want guidance through the process. What the platform challenges is the idea that the seller must surrender control as the price of getting access to buyers. With NAME YOUR PRICE, sellers retain control of their price, their timeline, and their decision-making throughout the entire process.

One of the less discussed realities of conventional real estate is how often sellers feel pressured to reduce their expectations after listing publicly. A property sits for a few weeks. The agent starts conversations about market feedback. The seller, anxious about carrying costs and the prospect of an extended campaign, begins to question the price they originally believed was fair. NAME YOUR PRICE removes this pressure point entirely. Because there is no public listing, there is no public silence to misinterpret. The seller holds their position until the right buyer appears.

The platform reflects a broader shift in how Australians are approaching major financial decisions. There is a growing expectation that technology should deliver transparency, control, and efficiency. People who manage their own investments, track their own superannuation, and compare their own insurance policies are increasingly unwilling to hand a transaction worth hundreds of thousands or millions of dollars entirely to an intermediary. NAME YOUR PRICE is built for this generation of homeowner – informed, independent, and unwilling to be passive in the most significant financial transaction of their lives.

Off market homes australia wide represent a substantial and growing segment of the property market. Industry observers have noted for years that a meaningful proportion of transactions, particularly at higher price points, never appear on public portals at all. NAME YOUR PRICE captures and expands this market by making it accessible rather than accidental. Properties that might previously have sold off market only because an agent happened to know the right buyer can now find that buyer through a structured, searchable platform.

The privacy dimension of the platform matters more to sellers than many people outside the industry might expect. There are homeowners who are navigating sensitive personal circumstances – relationship changes, financial restructuring, estate matters – who do not want the circumstances of their sale broadcast to neighbours, colleagues, or the general public. The conventional listing model offers no protection for these sellers. NAME YOUR PRICE was designed to serve them without requiring them to explain or justify their preference for discretion.

There are also sellers who are simply curious. Homeowners who are not certain they want to sell but would do so at the right price. This is an enormous latent segment of the market that conventional real estate has no effective way to engage. A homeowner cannot list publicly and then withdraw without consequence – the days on market record remains, the failed sale becomes visible data, and the seller may find their property permanently tainted in the eyes of cautious buyers. NAME YOUR PRICE allows the curious seller to test their price theory without any public footprint. If the right buyer appears, a transaction happens. If not, the homeowner simply continues living their life with no evidence of the exploration.

Shane Kempton’s vision for NAME YOUR PRICE extends beyond the transaction itself. He sees the platform as a long-term shift in the power relationship between homeowners and the broader real estate ecosystem. By giving sellers a credible alternative – one where their price is the starting point rather than a negotiating position to be worn down – the platform changes what sellers believe is possible. And when sellers believe they have options, they make better decisions.

The growth of NAME YOUR PRICE in the Australian market reflects genuine demand for what the platform offers. Homeowners who have used it describe the experience of naming their price as clarifying. It forces a genuine question – what is this property actually worth to me – that the conventional market rarely asks directly. The public listing process often substitutes market opinion for personal conviction. NAME YOUR PRICE inverts this entirely.

For buyers, the platform delivers access that previously required personal connections or significant luck. The ability to find off market homes australia wide through a structured platform, rather than relying on an agent to volunteer information they may prefer to keep within their network, changes the buyer’s position fundamentally. Buyers on NAME YOUR PRICE know that the seller has already stated their terms. There is no adversarial opening. There is a price, a property, and a decision to make.

This is the future that NAME YOUR PRICE is building toward – a market where the off market is not an exclusive club but an accessible channel, where sellers control the terms of engagement from the beginning, and where the technology serves the people in the transaction rather than the institutions around it. Shane Kempton built this platform because he believed Australian homeowners deserved better than the system they had inherited. The evidence suggests he was right.

Learn more on https://nameyourprice.io/